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Fragile Data

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The art of using data is ensuring that it moves people to action; these stories are no less fragile.

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Tag: heuristics

#Nudgestock 2016: Part II, Creativity

This is my second post on the Nudgestock festival of behavioural economics which I attended last week. This post will focus on the two speakers who addressed creativity.

advertising, Behavioural Economics, biases, heuristics, marketing, risk perception

Event: #Nudgestock, Folkestone, UK, Part I

Yesterday I was pleased to attend the #Nudgestock conference, organised by Ogilvy Change, in Folkestone, Kent. It was a superbly thought provoking event with research and practice in behavioural economics.

#Nudgestock, advertising, Behavioural Economics, biases, heuristics, marketing, prospect theory, risk perception
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